In recent years, the phenomenon of Black Friday has become an integral part of the shopping culture in Nepal. The term “Black Friday” is commonly used to refer to the day after Thanksgiving in the United States, which marks the beginning of the Christmas shopping season. This day is known for its massive sales and discounts offered by retailers, and it has now spread to other parts of the world, including Nepal.
The history of Black Friday dates back to the late 19th century, when Thanksgiving was declared as an official holiday in the United States. To attract more customers, retailers began offering discounts and promotions on the day after Thanksgiving, which was known as the “jump start” to the holiday shopping season. The term “Black Friday” was popularized in the 1960s, and it is said that the name originated from the heavy traffic and chaos that occurred on this day.
In Nepal, Black Friday was first introduced by online retailers in 2015. It quickly gained popularity among consumers, as they were able to purchase goods at significantly discounted prices. As the concept of Black Friday became more well-known, brick-and-mortar stores started following suit and offering their own Black Friday deals. This resulted in a shopping frenzy, with people lining up outside stores and rushing to get their hands on the best deals.
The impact of Black Friday on shopping trends in Nepal has been significant. It has not only encouraged consumers to spend more but has also led to an increase in competition among retailers. As a result, retailers are now forced to offer competitive prices and deals to attract customers. Additionally, the trend of online shopping has also seen a massive surge during this time, with more and more people opting to shop from the comfort of their own homes.
However, with the recent COVID-19 pandemic, the shopping landscape has shifted greatly. In Nepal, physical stores have been closed for an extended period, leading to a significant decrease in sales. This has forced retailers to rely heavily on online sales, and Black Friday has become a crucial time for them to boost their profits and make up for lost revenue.
Despite its commercial nature, Black Friday has become a tradition for many in Nepal. It is not just about scoring the best deals, but also about the experience of shopping with friends and family. With each passing year
